Paradigm is a size-inclusive women's fashion brand looking to change the dynamics of the fashion world. Our brand's aim is to avoid plastic-based fabrics, such as polyester, and use only biodegradeable and natural-based materials to reduce the rising health concern of microplastics. From fast fashion to sustainability. From today's culture of instant gratification to long-term thinking about our tomorrows and our health. We are future generations. We are forward thinking fashion.

Our designs are curated toward women who have somewhere to be. When an event arises, one of the main concerns we have is what we're going to wear. Paradigm’s primary focus is to provide high-quality styles that ensure less waste and long-lasting closet staples that embody the sexy edge of classy while also implementing individuality with our own unique detailing.